Perfect your pout
If you have cracked, flaky winter lips, stick with a tinted lip balm that contains sunscreen. If your lips are in good shape you can opt for moisturizing lipstick, but avoid matte or long-wearing lipstick formulas as they can be drying.
Wake up your complexion
Don't forget blush: It'll make a washed-out face come to life. Sweep a soft, peachy-hued (for fair skin) or warm, terra cotta-toned (for darker skin) blush onto the apples of your cheeks and blend towards your cheekbones.
On the most blustery days, create a barrier between your face and the wind by applying a richer, extra-moisturizing emollient or salve, notes Real Simple. For more protection, put up your parka’s hood, or wear a hat and a scarf that you can bundle up around your neck and nose.